G2 Strategic Advisory Services works with an Extended Operator Bench: a network of independent senior B2B operators and specialist firms, each running their own practice, who bring additional capacity or specialized expertise to client engagements. G2SAS scopes the work, owns the client relationship, and stands behind the outcome. Each practitioner determines how the work gets done.
Enterprise Sales Specialists
Independent senior enterprise sales professionals, SDR/BDR leaders, and sales managers who take on interim leadership, sales ramp support, or targeted deal acceleration engagements. Their practices span B2B SaaS, cybersecurity, MarTech, and IT infrastructure, with working familiarity in MEDDICC, multi-stakeholder selling, and AI-enabled prospecting methods.
Demand Generation and Marketing Specialists
Independent demand generation specialists, content strategists, and campaign managers with B2B technology backgrounds. They take on pipeline generation programs, messaging development, ABM execution, and AI-enabled marketing initiatives on a project basis.
Customer Success Specialists
Independent Customer Success practitioners and CS leaders who take on engagements addressing churn risk, onboarding process design, health scoring frameworks, and expansion revenue within existing accounts.
Revenue Operations Specialists
Independent RevOps practitioners with expertise in CRM administration, pipeline reporting, forecasting infrastructure, sales process documentation, and AI-enabled RevOps tooling. They take on engagements building the operational backbone needed for scalable revenue growth.
Permanent Hiring Support
When a permanent hire is the right answer, G2SAS can assist with defining the role, building the candidate profile, and drawing on our network to identify and vet high-quality candidates across revenue leadership, sales, marketing, and customer success functions.
How It Works
The Extended Operator Bench is not a staffing agency and not a contract labor pool. Every practitioner is an independent business owner with their own clients, their own methods, and their own commercial terms.
G2SAS scopes the engagement with the client, matches the challenge to practitioners whose background and experience fit, and reviews completed work against agreed deliverables. Every practitioner is vetted against the same operator standard G2SAS applies to its own advisory work: pragmatic, experienced, and results-oriented. Dave Govan owns the client relationship from first conversation through final outcome.
Learn more about our GTM & Revenue Advisory services or schedule a brief conversation to discuss your capacity needs.