Question 1

What does G2 Strategic Advisory Services do?

Accepted Answer

G2 Strategic Advisory Services (G2SAS) is an operator-led advisory firm that helps founders, investors, and revenue leaders improve go-to-market execution, reduce revenue leakage, and accelerate AI adoption across their organizations.

Question 2

Who does G2SAS typically work with?

Accepted Answer

G2SAS works with B2B technology companies at various stages — including venture-backed startups, PE-owned businesses, and public companies — that are navigating growth challenges, GTM misalignment, or the transition to AI-enabled revenue operations.

Question 3

What makes G2SAS different from a traditional consulting firm?

Accepted Answer

G2SAS brings full-lifecycle operator experience — from Seed through Venture, Public, and PE-backed environments — rather than theoretical consulting frameworks. Engagements are pragmatic, non-disruptive, and designed to deliver measurable results quickly.

Question 4

What is an AI Readiness Assessment?

Accepted Answer

An AI Readiness Assessment is a structured evaluation of how an organization currently uses AI tools and where adoption gaps exist. G2SAS uses a standardized, Likert-based scoring framework to measure AI maturity across departments and provide prioritized recommendations.

Question 5

How can I engage G2 Strategic Advisory Services?

Accepted Answer

G2SAS offers four engagement models: Strategic Advisory Retainers, Fixed-Scope Engagements, On-Demand Advisory, and Workshops & Training. Organizations can begin with a brief introductory conversation to determine the best fit.

Podcasts

Make it Happen Mondays – B2B Sales Talk with John Barrows

Game of Funds Podcast: Private Equity Revenue Leaders vs Venture Backed

Behind the Revenue Podcast: Unlocking Revenue Growth

Thornton Gregory Podcast: Cracking the Enterprise Code

The GTM Now Podcast