Dave Govan, Founder and CEO of G2 Strategic Advisory Services, is the author of Crisis In The Enterprise: Why more than 50% of sales professionals fail in both good and bad economic times — a practical, management science-based guide to improving enterprise sales performance and building more productive revenue organizations.
About the Book
Despite decades of investment in sales training, technology, and methodology, the majority of enterprise sales professionals continue to miss their annual quotas — in both strong and weak economic environments. Crisis In The Enterprise examines the root causes of this persistent failure and provides a structured, management science-based framework for reversing it.
Drawing on Dave Govan’s 30+ years of experience as an enterprise sales representative, sales leader, and Chief Revenue Officer, the book combines real-world operator insights with practical tools that sales leaders and revenue organizations can apply immediately.
Who It Is For
- Chief Revenue Officers and VP Sales seeking to improve team-wide quota attainment
- Founders and CEOs building their first enterprise sales organization
- Sales managers looking to apply more disciplined, data-driven coaching methods
- Enterprise sales professionals who want to understand and overcome the systemic factors behind quota failure
Why It Remains Relevant Today
The core thesis of Crisis In The Enterprise — that sales failure is systemic and addressable through management science rather than individual motivation — is more relevant than ever in an AI-driven market. As buyer behavior shifts and AI tools transform the sales process, the organizations that apply structured, disciplined execution frameworks will consistently outperform those that rely on legacy tactics and intuition alone.
The book is available on Amazon.
Learn more about Dave Govan’s background and experience on the Experience page, or schedule a brief conversation to discuss how G2SAS can help your organization.