Transformative Advisory Services

Operator-Led Advisory for
AI, GTM Strategy and Revenue Execution

Helping founders, investors, and revenue leaders navigate growth and execution challenges in an AI-driven market

Our Why?

Many organizations are under pressure to grow faster while adapting to rapidly evolving technologies and changing buyer behavior.

We help leadership teams align strategy, execution, and AI capabilities to unlock meaningful business results.

Our work focuses on improving go-to-market performance, reducing revenue leakage, and helping organizations apply AI where it creates measurable impact.

Challenges We Solve

  1. Increasing productivity across revenue teams
  2. Missed opportunities to apply AI in sales and marketing
  3. Ineffective go-to-market execution
  4. Outdated tactics in a rapidly evolving market
  5. Experience gaps in scaling revenue organizations

Widespread Sense of Urgency

Leaders across industries recognize the need to adapt their go-to-market strategies and operational models in response to AI-driven change

  • "Only 19% in B2B are implementing gen-AI for buying and selling use cases and only another 23% are in process" McKinsey
  • "67% of enterprise CROs missed 2024 targets. 40% of Reps admit they are focused on the wrong accounts" Clari Labs & Censuswide 
  • "The number one problem orgs face today is neglecting to train and upskill their internal employees on AI" Harvard Business School

How We Solve Them

Experienced Assessment, Advisory, Coaching and Training Services to help you adapt and achieve the results you need
  1. Engage as objective, non disruptive Advisors.
  2. Assess or interview stakeholders and collect relevant data to identify issues.
  3. Analysis to identify growth opportunities.
  4. Collaboration to synthesize findings.
  5. Provide change management recommendations and assistance.
  6. Provide training and ongoing coaching / support.

Results We Deliver

  • Improved Execution
  • Increased Proficiency collaborating with AI
  • Increased Productivity  
  • Faster Paths to Revenue
  • Reduced Revenue Leakage

Sample Success Stories

  • Public Company: 25% Increase in Operations Productivity through AI
    • Adoption and Enablement of AI led to significant reduction in cycle time
  • VC backed Series A: 1,200% ARR increase - $2M ARR → $32M ARR run rate
    • 250 New Logos within 9 Quarters.
  • Public Company: 34% Revenue Growth $404M → $542M ARR
    • Pipeline Coverage Increase of 2.8x → 3.4x
  • PE Carve Out: EBITDA Increase of +52% 
    • on $180M ARR inside 12 months

How we Differ

  1. Full Lifecycle Experience - Seed, Venture, Public and PE Operator and Advisory experience.
  2. Operator DNA - we are pragmatic Advisors not “Consultants” looking to run up billings.
  3. Tech Forward AI - we’re immersed in state of the art approaches to applying AI for high ROI.
  4. Management Science over Mystique – Data centric and pragmatic approach. Approachable Enablement demystifies AI.
  5. Faster Time-to-Value - We work fast and you recoup our fees fast.
  6. Non-disruptive model- We’re here to make your life easier, not harder. We leverage high emotional IQ to affect positive change in disarming ways. 

HOW TO ENGAGE

Clients typically engage us when they need experienced operator perspectives to diagnose challenges and accelerate execution.

Organizations work with us in several ways depending on their needs and stage of growth.

Strategic Advisory Retainer
Ongoing advisory support for founders and leadership teams. We dedicate a defined portion of time each month to help with challenges, align strategy, and improve execution.

Fixed-Scope Engagements
Focused projects addressing a specific challenge such as go-to-market strategy, revenue execution, or AI enablement. Scope and deliverables are defined upfront with a fixed fee.

On-Demand Advisory
Flexible access to expertise as needed. Work can be performed on an hourly or project basis.

Workshops and Training
Interactive sessions designed to help leadership teams and revenue organizations understand and apply AI-driven strategies and modern go-to-market practices.

What does G2 Strategic Advisory Services do?

G2 Strategic Advisory Services (G2SAS) is an operator-led advisory firm that helps founders, investors, and revenue leaders improve go-to-market execution, reduce revenue leakage, and accelerate AI adoption across their organizations.

Who does G2SAS typically work with?

G2SAS works with B2B technology companies at various stages — including venture-backed startups, PE-owned businesses, and public companies — that are navigating growth challenges, GTM misalignment, or the transition to AI-enabled revenue operations.

What makes G2SAS different from a traditional consulting firm?

G2SAS brings full-lifecycle operator experience — from Seed through Venture, Public, and PE-backed environments — rather than theoretical consulting frameworks. Engagements are pragmatic, non-disruptive, and designed to deliver measurable results quickly.

What is an AI Readiness Assessment?

An AI Readiness Assessment is a structured evaluation of how an organization currently uses AI tools and where adoption gaps exist. G2SAS uses a standardized, Likert-based scoring framework to measure AI maturity across departments and provide prioritized recommendations.

How can I engage G2 Strategic Advisory Services?

G2SAS offers four engagement models: Strategic Advisory Retainers, Fixed-Scope Engagements, On-Demand Advisory, and Workshops & Training. Organizations can begin with a brief introductory conversation to determine the best fit.