Transformative Advisory Services
Operator-Led Advisory for AI, GTM Strategy and Revenue Execution
Helping founders, investors, and revenue leaders navigate growth and execution challenges in an AI-driven market
Our Why
Many organizations are under pressure to grow faster while adapting to rapidly evolving technologies and changing buyer behavior.
We help teams align strategy, execution, and AI capabilities to unlock meaningful business results.
Our work focuses on improving AI adoption, go-to-market performance, reducing revenue leakage, and helping organizations apply AI where it creates measurable impact.
Challenges We Solve
- Increasing productivity
- Sorting out how to better collaborate and leverage AI
- Ineffective go-to-market execution
- Outdated tactics in a rapidly evolving market
- Experience gaps in scaling revenue organizations
Widespread Sense of Urgency
Leaders across industries recognize the need to adapt their go-to-market strategies and operational models in response to AI-driven change.
- “Only 19% in B2B are implementing gen-AI for buying and selling use cases and only another 23% are in process” McKinsey
- “67% of enterprise CROs missed 2024 targets. 40% of Reps admit they are focused on the wrong accounts” Clari Labs & Censuswide
- “The number one problem orgs face today is neglecting to train and upskill their internal employees on AI” Harvard Business School
How We Solve Them
Experienced assessment, advisory, coaching and training services to help you adapt and achieve the results you need.
- Engage as objective, non disruptive Advisors.
- Assess or interview stakeholders and collect relevant data to identify issues.
- Analysis to identify growth opportunities.
- Collaboration to synthesize findings.
- Provide change management recommendations and assistance.
- Provide training and ongoing coaching / support.
Results We Deliver
- Improved Execution
- Increased Proficiency collaborating with AI
- Increased Productivity
- Faster Paths to Revenue
- Reduced Revenue Leakage
How We Differ
- Full Lifecycle Experience – Seed, Venture, Public and PE Operator and Advisory experience.
- Operator DNA – we are pragmatic Advisors not “Consultants” looking to run up billings.
- Tech Forward AI – we’re immersed in state of the art approaches to applying AI for high ROI.
- Management Science over Mystique – Data centric and pragmatic approach. Approachable Enablement demystifies AI.
- Faster Time-to-Value – We work fast and you recoup our fees fast.
- Non-disruptive model – We’re here to make your life easier, not harder. We leverage high emotional IQ to affect positive change in disarming ways.
How to Engage
Clients typically engage us when they need experienced operator perspectives to diagnose challenges and accelerate execution. Organizations work with us in several ways depending on their needs and stage of growth.
Strategic Advisory Retainer
Ongoing advisory support for founders and leadership teams. We dedicate a defined portion of time each month to help with challenges, align strategy, and improve execution.
Fixed-Scope Engagements
Focused projects addressing a specific challenge such as go-to-market strategy, revenue execution, or AI enablement. Scope and deliverables are defined upfront with a fixed fee.
On-Demand Advisory
Flexible access to expertise as needed. Work can be performed on an hourly or project basis.
Workshops and Training
Interactive sessions designed to help leadership teams and revenue organizations understand and apply AI-driven strategies and modern go-to-market practices.
Frequently Asked Questions
G2 Strategic Advisory Services (G2SAS) is an operator-led advisory firm that helps founders, investors, and revenue leaders improve go-to-market execution, reduce revenue leakage, and accelerate AI adoption across their organizations.
G2SAS works with B2B technology companies at various stages, including venture-backed startups, PE-owned businesses, and public companies, that are navigating growth challenges, GTM misalignment, or the transition to AI-enabled revenue operations.
G2SAS brings full-lifecycle operator experience, from Seed through Venture, Public, and PE-backed environments, rather than theoretical consulting frameworks. Engagements are pragmatic, non-disruptive, and designed to deliver measurable results quickly.
An AI Readiness Assessment is a structured evaluation of how an organization currently uses AI tools and where adoption gaps exist. G2SAS uses a standardized, Likert-based scoring framework to measure AI maturity across departments and provide prioritized recommendations.
G2SAS offers four engagement models: Strategic Advisory Retainers, Fixed-Scope Engagements, On-Demand Advisory, and Workshops & Training. Organizations can begin with a brief introductory conversation to determine the best fit.