Without question effectiveness at marketing and selling your product or service is absolutely critical to the overall success of your business. Unfortunately many organizations are struggling with achieving the results they need and it’s not getting any easier. Stiff competition for a customer’s time, attention, and budget dollars is heavier than ever. Economic uncertainties present further challenges. Evolving use of the Internet by customers and employees to obtain information and/or procure goods and services has had tremendous influence on both buyers and sellers. Prospects are inundated with vendors and are only motivated to buy if you solve acute pain. Whether you market over the Internet, through indirect channels, or direct sales, it is vital to assess the components of your go to market strategy and determine if there are opportunities to make adjustments to improve and grow your business.
Our Approach: Strategy, People, and Execution
At G2 Strategic Advisory Services we believe the three key ingredients required to achieve the success you desire are strategy, people, and execution.
The first key element is strategy. Having an effective go to market strategy that fits your unique business is absolutely critical to your success. After investing time to understand your strategy through our efficient interview process we assess how well your sales and marketing efforts are aligned with achieving your strategic objective.
We then examine your corresponding sales and marketing strategies and help you determine their soundness starting with the voice of the customer as well as their efficacy from a competitive standpoint. Our goal is to ensure that you are traveling in a direction that will reach the milestones required to achieve your destination. Assessing your go to market strategy can provide you with the peace of mind of knowing that you haven’t overlooked any opportunities or threats. The best product, technology, or people in the world will not deliver success unless your overall business strategy contains an effective go to market strategy.
The second key element is Human Capital. This is not news to you. It’s all about having the right people on the bus. Regardless of the size of your company it’s important to take an objective view of not only whether or not you have the right people on board but rather do you have the right people in the right jobs. And if so, are your people sufficiently armed to do battle in the 21st century? Have they kept pace with your company’s evolution? Do you have enough of them? Are they in the right geographies? Are they interacting with the right prospects? Are there any training gaps? Since your business is unique we spend time with you to understand which questions are relevant for your business and assist you by providing you with an objective assessment of your Human Capital and recommendations on opportunities to optimize their deployment.
The third key element is Execution. As you know execution is where the rubber hits the road and you already spend a significant amount of time on execution. However, are you certain that the execution of your strategy is the most effective it could be? Is your team taking a best practices approach to getting the job done? Our service will provide a review of the operational execution of your go to market strategy and determine where the gaps are if any. If we see areas of concern we will provide trade knowledge, techniques, message platforms, value propositions, and other content, to deliver the results you desire. Finally, we will work with you to establish a Scorecard containing the best metrics and key performance indicators to measure to determine how well your strategy is being implemented on a go forward basis.
Building a great product is a significant challenge. However, taking your product to market is even more challenging. Many companies pursue a go to market strategy that is too general. Later they ask, “Are we targeting the segments of the market that have the highest propensity to buy our product?” “Are we using the right channels?” “Are we concisely communicating how we solve “pain” for “power”?” “Is our average sale value too low?”
Effectiveness at selling your product or service is vital to the overall success of your business. Unfortunately many technology companies are struggling to achieve sufficient results and it’s not getting any easier. Competition for a customer’s time, attention and budget dollars is heavier than ever. Economic uncertainties present further challenges. Evolving use of the Internet by customers and employees to obtain information and procure goods and services has had tremendous influence on both buyers and sellers. Prospects are inundated with vendors and are only motivated to buy if vendors solve their most acute pain. Even those companies who have a strategy in place may not be certain the execution of their strategy is the most effective it could be.
G2 Strategic Advisory Services will assess your go to market strategy and execution and make formal recommendations to expand your business. Through an efficient interview process we determine if:
- Your strategy and efforts are aligned with achieving your strategic objectives
- Your efforts are targeting the segment with the highest propensity to buy your products
- Your efforts are aligned with the voice of the customer and vulnerabilities
- There are any gaps in your strategy or operational execution of your go to market strategy
After we complete our Gap Analysis, if needed we will provide you with formal recommendations to optimize your sales & marketing strategy and efforts.
Recommendations may include:
- Revised Targeting
- Revised Messaging
- Revised Sales Execution
- Web Marketing
- A scorecard of metrics and key performance indicators you can use to measure how well your strategy is being implemented on a go forward basis.
Expanded Market Value
Assessing your go to market strategy can provide you with the peace of mind of knowing that you haven’t overlooked any opportunities or threats. The best product, technology, or people in the world will not deliver success unless your overall business strategy contains an effective go to market strategy.
Why G2 Strategic Advisory Services?
Our service delivers a concise assessment of your business with specific recommendations for operational execution from an executive level viewpoint in the shortest period of time possible. Our recommendations are based on over two decades of successful, in the game, sales and marketing experience in small, medium, and large companies.
We are Industry Executives interested in helping as many small businesses as possible to get on the path to success. We are not academic consultants, motivated by billings, who will overload you with reams of cryptic data that often defy practical logic. If you have already established a pattern of success then our service will provide you with an opportunity to optimize and further expand. However, if you have been struggling with your sales and marketing results then our review will assist you by determining the root cause of your issues and provide you with strategic and tactical recommendations to take corrective action and significantly improve your business.