Business Challenge
Founders, CEOs and CROs have limited time and resources to attain the milestones they need to demonstrate to Investors they have a successful business. Start Ups need help targeting better Accounts and successfully executing to win them.
Public Company Executives need to achieve lofty quarterly and annual revenue growth objectives. Top of the Funnel resources are not delivering the results they did just a few years ago. Sales is getting burned out on an ever increasing set of new challenges including competitors who are leveraging Generative AI better than they are, progressing more rapidly in their Accounts and closing business before they are even aware of many opportunities.
Solution – Expanded Paths to Revenue
G2 Strategic Advisory Services has proven experience scaling revenue for large, midmarket and small technology companies and knows the pitfalls to avoid. We are in a position to rapidly assess and recommend next generation AI technology to leverage to fix the top of funnel challenge and help your organization become more competitive in every aspect of their customer facing engagement.
We conduct Discovery interviews to understand where your company is to date, identify gaps and introduce strategies and programs custom designed for your company’s market focus and strategic objectives to achieve higher scale.
If you are a start up who has yet to begin marketing and selling your product we will work with you to design and build a Revenue Scale “Machine” containing the functions below to achieve the targets you’ve set. If you need help managing and / or staffing it, we will deliver that for you as well.
If you are an established company, we will help you by optimizing your front office execution to improve the quality of your top of the funnel and overall success at converting and retaining more customers.
| Top of the Funnel | Revenue Conversion | Rev Ops / Enablement |
| Refined Targeting | Increased Engagement | Opportunity Plans |
| Inbound | Efficient Conversion | Playbooks / MEDDICC |
| Outbound | ICP AI Signal Sourcing | AI Sales Forecasting |
| Ecosystem | Leveraging Partners | Renewals |
| Marketing | Lead Channel Optimization ABM | AI Sales Training |
Our next gen applied technology and extensive experience combine to help you reverse headwinds into tailwinds. Our effective sales processes blend technology with management science and the art of selling to help you adapt to dramatic changes in the market. Our methods have proven successful within new and established technology companies.
Benefits
- Replace outdated programs, campaigns and tactics
- A Systematic and Repeatable Process for Lead Generation, Opportunity Management, Customer Success and Renewals
- Accelerate Revenue Growth
- Increase Operating Leverage