Business Challenge
The technology industry is a crowded marketplace. Companies who generate buzz and consistently bring attention to their company and products greatly increase their odds of achieving success. The challenge is newer companies lack the internal expertise to accomplish the above. Many companies can write and issue a press release on their own but the challenge is getting your news noticed in a flood of daily news releases. Further, almost all media coverage results from the work of a professional PR Agency. Not all companies can afford to hire an Agency, however, we suggest that budget be allocated as soon as possible to do so.
Solution
G2 Strategic Advisory Services offers outsourced management of Public Relations Campaigns for technology companies through our relationship with SHIFT Communications. SHIFT Communications was named one of the top five technology agencies by more than 800 technology reporters and bloggers, as tabulated by PRSourceCode in its annual Top Tech Communicators survey in September of 2010. If you have the internal resources or desire to manage SHIFT's efforts directly we will introduce you and assist you with kicking off your engagement for no fee. If you do not have the resources or time we will provide a fee based engagement to manage your PR Program and the Agency.
Strategy
We develop a unique public relations strategy for each client's needs. Whether your goal is to attract investors, build your brand, secure competitive advantage, go global, or go public; we will put together a public relations strategy and team that will help you reach your objectives. From message development to measuring your ROI, G2 Strategic Advisory Services and SHIFT’s fearless high-tech public relations team will be with you every step of the way.
High-Tech Message Development
One of the most challenging parts of high-tech public relations is translating complex or abstract technology into an easily digestible message. This is where G2SAS and SHIFT excel. We will work with you to craft a message that captures the attention of the financial and industry analyst communities, attracts partners, facilitates sales and puts fear into the hearts of your competitors. To help deliver the message, SHIFT’s experienced technology writers will write case studies that highlight the benefits of your solution, and craft press releases that are understood by everyone. We will make sure your message gets heard. Over the years SHIFT has built relationships with the leading technology media and industry analysts. When the time is right, we will get you in front of the right people.
Technology Clients
SHIFT has contributed to the success of a number of high-tech companies. They have crafted the technology public relations strategy of famous start-ups, a few turn-arounds, and many industry stars such as Akamai, WebTrends, Quantum Corp., Plumtree Software, Cybertrust, Claria, RSA Conference, Netezza, Industrial Defender and Kaspersky Lab.
Benefits
Brand Awareness
Brand Exposure
Increased Sales
